As a back-up step for the launch of the Haier Newly launched “Summer Chill Air Conditioners’ Campaign”; Haier Pakistan has recently initiated conducting the product launch seminars for the electronic market representatives in major cities of Pakistan. The first gathering in this string was organized in Rawalpindi where the major distinguishing features of the new line-up like ionization purifying layer; energy saving AC models, double condenser, T3 Compressor for extra powerful cooling were briefed to the audience. Through this platform, Haier Pakistan gave the market representatives a confidence booster about the sales policies and strategic implementation of Haier Pakistan.

The main highlight of this seminar was the address of Mr. Imran Yusufzai (Head of Marketing; Haier Pakistan) who not only discussed the annual sales’ policies and planning at this forum but also shared the major marketing strategy basis of Haier during 2009.